What is Mobile Couponing?
Mobile couponing is a hot new technology that allows members to save money on many of their everyday purchases. Coupons are delivered directly to their mobile phone, via text message. To redeem a coupon, the consumer visits the appropriate point-of-sale location and shows the clerk the mobile phone screen, on which the text coupon appears. The savings are instant.
For merchants, it represents a way to reach out to the 220 million Americans who use and have constant access to their cell phones. Mobile couponing allows merchants to offer savings, quickly and easily via the cell phone!
Think of it as paper coupons on steroids.
